Reservoir — serving all of Victoria, online⚡ Free 2-min call back☎ 0485 016 752💬 Text us
Legal guide · Victoria

How do I register a trade mark in Australia?

A registered trade mark protects your brand — your name, logo or slogan. You register it with IP Australia, and searching first avoids a costly clash. We’ll guide you.

IP & trade marks

A registered trade mark protects a brand element — your business name, logo or slogan — giving you exclusive rights to use it for your goods or services and to stop others copying it.

Search first

Before applying, it’s worth checking your mark isn’t too similar to an existing one — a clash can waste your application fee and force a rebrand later.

The registration process

You apply to IP Australia, choosing the right classes of goods/services. The application is examined and, if accepted, advertised before registration. Registration lasts ten years and is renewable.

How we help

We advise on whether your mark is registrable, search for conflicts, choose the right classes, and manage the application. Book a consult to protect your brand.

Common questions

Good to know

What does a trade mark protect?

A brand element — your name, logo or slogan — giving you exclusive rights to use it for your goods or services and stop copycats.

How long does a trade mark last?

A registered trade mark lasts ten years and can be renewed. Registration is through IP Australia.

General information only — for advice about your situation, see more guides or book a consult with ORLA Legal.

Protecting your brand? Register it properly.

Speak with an experienced Victorian lawyer — book online, or call us 24/7.

The ORLA group · one team

Buying, selling or refinancing? We handle the whole move.

ORLA Legal works hand-in-glove with our sister services, so your loan, your conveyancing and your property search are coordinated by one team — all the way to settlement.